Raymond Loewy : Designs for a Consumer Culture

Raymond Loewy : Designs for a Consumer Culture

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Raymond Loewy (1893–1986) was one of the most well know industrial designers during the middle decades of the twentieth century.  Loewy was a master of what we now think of as “branding.”  He revolutionized the industry, working as a consultant for more than 200 companies and creating product designs for everything from cigarette packages and refrigerators to cars, locomotives and even spacecraft.  

The press referred to Loewy as The Man Who Shaped America, The Father of Streamlining and The Father of Industrial Design.

This book, written by former Hagley director Glenn Porter was published at the time of an exhibition of the same name in 2002.   Hagley Library holds Loewy's personal papers and business records.